our biggest success was that the profit structure
reforms we enacted were far greater than initially planned.
Despite facing escalating costs for raw materials, we sought to
create optimal production and distribution frameworks, which
included the hybridization of our Ibaraki Brewery. We also used
fixed costs more efficiently, particularly advertising and sales promotion
expenses. In addition, we made huge strides in developing
and cultivating new beer-type beverage brands, among them Clear
Asahi and Asahi Style Free.