How should banking executives untangle the complex web of interdependent trends that are creating new opportunities but also threatening their business models? What is the best approach to carving out a path into the future informed by these trends?
The answers to both questions lie in painting the likely scenarios for the year 2020 based on an understanding of the trends and the direction of their impact. With this in mind, A.T. Kearney in conjunction with its Global Business Policy Council has developed four possible 2020 scenarios for banks in the United States. These scenarios are designed to sharpen the “strategic lens” with which a banking executive views the external environment when developing business strategies.
This paper outlines the four scenarios as well as the implications and changes to the foundational business and operating models that will be necessary to succeed in 2020.