1 INTRODUCTION
The purpose of this thesis is to analyse and reflect the increasing importance of a video
piece as promotional material for companies.
Within my thesis, I am taking a closer look at the term “motion graphics” which then
leads to the areas it is mainly used in. I am taking a short sidetrack to clarify and
demonstrate the different areas, by giving explanations and examples of informative and
inspiring works.
The main part of the thesis investigates the question of why it is crucial to have a video
presentation and it also explains the process of creating a promotional video. It gives
insight into the working process of motion graphics studios, how to begin a video
project with brainstorming, storyboarding and animatics, it explains the production
stage, what facts need to be considered and describes the phase of delivery to the client.
All this information is supported by feedback from professionals about how their
perception of the field is and more interestingly, about their ideas of the emerging
trends.
Due to the very practical topic as this one is, I further prepared a practical part, where I
created a video promotion for an advertising company to apply my gathered knowledge,
and demonstrate the process and purpose of the promotional video.
Moreover, the thesis takes a closer look at the video presentation as a marketing and
sales tool for creating a trustful business relation with the customers but also for
showcasing the company's services in an engaging way. It investigates the need of a
video presentation by analysing the advantages for companies as well as their customers
by creating a customer centred design and marketing piece.
Throughout the thesis, I will outline the importance of creating the presentation video
for connecting with customers and gaining their trust by demonstrating the company's
professionalism and sympathetic appearance in an engaging way.
1 INTRODUCTIONThe purpose of this thesis is to analyse and reflect the increasing importance of a videopiece as promotional material for companies.Within my thesis, I am taking a closer look at the term “motion graphics” which thenleads to the areas it is mainly used in. I am taking a short sidetrack to clarify anddemonstrate the different areas, by giving explanations and examples of informative andinspiring works.The main part of the thesis investigates the question of why it is crucial to have a videopresentation and it also explains the process of creating a promotional video. It givesinsight into the working process of motion graphics studios, how to begin a videoproject with brainstorming, storyboarding and animatics, it explains the productionstage, what facts need to be considered and describes the phase of delivery to the client.All this information is supported by feedback from professionals about how theirperception of the field is and more interestingly, about their ideas of the emergingtrends.Due to the very practical topic as this one is, I further prepared a practical part, where Icreated a video promotion for an advertising company to apply my gathered knowledge,and demonstrate the process and purpose of the promotional video.Moreover, the thesis takes a closer look at the video presentation as a marketing andsales tool for creating a trustful business relation with the customers but also forshowcasing the company's services in an engaging way. It investigates the need of avideo presentation by analysing the advantages for companies as well as their customersby creating a customer centred design and marketing piece.Throughout the thesis, I will outline the importance of creating the presentation videofor connecting with customers and gaining their trust by demonstrating the company'sprofessionalism and sympathetic appearance in an engaging way.
การแปล กรุณารอสักครู่..
