1. Public relations is part of the larger marketing function. PR’s main objective is to help companies create and build their brands. PR is more than just announcing a company’s latest news. Public relations is leveraging communications strategies to establish a market position through thought leadership. Instead of being self-serving, PR provides third-party perspectives about the industry to the press, bloggers, analysts and influencers, expertise through speaking engagements, and contribute thought leadership articles, and engage in social media. Steve Stratz – Illuminate Public Relations