Demographic profile: Wreaths and wood flowers are considered tangible products and one-time used because they are funeral related products. Major factor that influent people to buy wreaths is when there is someone’s funeral. Therefore, major wreaths purchasers are normal in unprepared situation and willing to choose the most convenient way to take actions. The case can be divided into two options, which are nearby temples and online service such as call center and website order. However, each wreath needed to customize the specific names according to purchasers.