Responsible for the development, execution and coordination of marketing strategies and campaigns
Accomplish marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, social media and trade promotion programs; developing field sales action plans
Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback
Develop and maintain the school’s website and social media platforms
Use knowledge of the market and competitors, identify and development the college’s unique selling propositions and differentiations
Meet and consult with senior level management on how to increase the growth of the school
Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position the business as an innovator and leader
Improve lead generating process and activities for better productivity and customer satisfaction