First, breed societies maintain websites to describe their population, With the intention of advertising their own genetic resources. Perceived strong points of a breed are emphasized, although not always substantiated through facts and figures. However, the websites give a useful and informative overview of a certain set of breeds, usually including images, while their outreach may be limited by the use of the national language. The website of the Devon Cattle Breeders’ Society may serve as an example (http://redrubydevon.co.uk). It hosts information on the breed’s history, the breed society and lists perceived strong points of the breed such as ‘High Daily Weight Gains’ or ‘Longevity’. Interested readers find contact addresses for further information.