You can mitigate the impact of this smaller shipment trend by reviewing your outbound freight policies and examining your free freight thresholds. It may be opportune to implement an increase in sales minimums that determine who pays for the freight.
We have seen companies increase their sales order total dollar value required to qualify for free freight or stratify their customers into different service levels to determine shipping frequency. These changes can increase sales and lower freight costs, since the subsequent shipments will be made in greater quantities.