Franchising is an increasingly popular business
expansion strategy. In its contemporary business format
mode, it is a method of business operation that has
revolutionized the distribution of goods and services in
virtually all industry sectors and has transformed the
business landscape of most countries. It is a particularly
important strategy in developing countries because the
franchisor’s provision of a proven concept and system
as well as training and ongoing support promotes small
and medium-sized enterprise development.
A viable and healthy franchise sector nevertheless
requires adequate and appropriate infrastructure: political,
legal, economic, commercial, and socio-cultural.
Each of these infrastructure prerequisites may pose
challenges for developing franchise sectors in developing