according to this graph, blue color means Brand Value and red color means Enterprise Value. Blue color graph shows that Estee Lauder has the net present value of the estimated future cash more than Olay and red color graph shows that Estee Lauder has an economic measure reflecting the market value of the whole business more than Olay. Therefore, the percentage of Estee Lauder is more than Olay. Due to the percentage of Estee Lauder is 44% and Olay is 29%