Unlicensed spectrum would be the logical place to expand traffic if, as mobile networks are finding, their licensed spectrum is running out.
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Why not shift over to unlicensed spectrum? It's unlicensed, after all, so anyone can use it. Who would object?
Well, the answer to that question may be a bunch of Wi-Fi users, like you and me, if it doesn't work as promised and stomps on existing use, such as Wi-Fi.