Through the MAP project the bank engages in an intellectual exchange with its stakeholders on
topics that relate to societal and cultural development of their country.
“You can't operate in a place like Latin America or South East Asia based on market data and
financial performance alone. We are in the advice business for individual clients and for corporations.
You can't do that simply by looking at spread sheets and daily market data. You have to
take a holistic view for an individual, their life, their legacy, their family, their needs and concerns
and future planning. In the same way, to be a credible member of a community in South