The results of this review are summarized based on
the vote-counting method (see Table 3). None of the
independent factors had a negative effect on online consumer
intentions and attitude. TAM variables of perceived
usefulness, perceived ease of use, and attitude are
heavily used in understanding online consumer intentions.
Positive significant results of perceived usefulness
and attitude toward the website demonstrate the success of
TAM in explaining online consumer intentions. Particularly,
perceived usefulness and attitude toward website
have been used exhaustively to explain purchase intention.
Positive attitude toward website is the strongest
factor, among all variables, for online purchase intention.
Perceived usefulness is another strong factor in explaining
online purchase intention and patronage intention.
Perceived usefulness is also significant for the creation of
positive attitudes toward website.