Billboards have mostly become digital, but they qualify under the category of print media―after all, the advertisements are printed on the billboard. These include text and graphics―mostly as a combination―so as to make it more appealing. Billboards have fixed locations and are huge in size so that it can be seen and read from a long distance. Billboard advertisements are the most costliest in the print media category. The price depends on the size, location of the billboard, and mostly on the duration of the advertisement. Apart from advertisements, a lot of promotional activities are also done by making use of billboards. Even though it costs a lot, it helps in targeting all the market segments.