Unlike Saloni Malhotra, many entrepreneurs find it difficult to identify a market opportunity and expand the venture into new markets. To start and expand a venture, an entrepreneur needs to identify opportunities for domestic and international expansion. As a new venture grows and matures, a need can develop for different management skills as well as for a new in infusion of the entrepreneurial spirit(corporate entrepreneurship), discussed in Chapter 2, Some entrepreneurs forget that in business the only constant is change. Entrepreneurs like Saloni Malhotra or Mal Mixon, CEO of Invacare, who understand this axiom, effectively manage change by continuously adaptive organizational culture, structure procedures, strategic direction, and products in both a domestic and an international orientation. Entrepreneurs in such developed countries as the United states. Japan, the United Kingdom and the European Union must sell their product in a variety of new and different domestic areas early market areas early on in the development of their firms or, as in the case of Mal Mixon's Invacare, manufacture, market, and prosper in international markets.
Never before in the history of the world have there been such interesting and exciting international business opportunities. The opening of the once-controlled economies of Eastern and Central Europe, the former USSR. the People's Republic of China, and Vietnam