The brand Nike has positioned itself in the minds of the consumer as a high-end product which is quite costly but gives the value for money with its service, quality and designs. All this analysis provides Nike with the customer satisfaction and thus loyalty that it needs to achieve high volumes and profitability. Sportswear major Nike is way ahead in the race for leadership in sportswear. It shot to a 40 per cent share of the US sportswear market -- the biggest in the world -- which gives it a lead in the global market, even though Adidas leads in Europe. But the head start hasn't helped the global sports brand in the Indian market so far. According to retail consultancy KSA Technopak, while Reebok has a 45 per cent share, Adidas has 30 per cent and Nike accounts for just 25 per cent of the Rs 375-400 crore branded.