Economic Factors Important to Burger King
Economic conditions directly affect Burger King’s remote or macro-environment. This part of the PESTEL/PESTLE analysis outlines the economic changes and trends that influence business performance. The following are the main economic external factors that affect Burger King:
Expanding international trade agreements (opportunity)
Economic stability of the U.S. (opportunity)
High economic growth in developing markets (opportunity)
As countries implement more and expanded international trade agreements, Burger King can grow through global supply chain enhancements. Also, U.S. economic stability enables the company to gradually grow in the country. In relation, Burger King has the opportunity to rapidly expand in developing economies. These conditions show that, in the political dimension of the PESTEL/PESTLE analysis model, Burger King must focus on external factors that present opportunities for growth and expansion, especially in developing economies.