Acknowledge that risk assessments are uncertain
work with community members to address concern that are bred by this uncertainty
4. community members should be active participants in decision making systems about risk assessments and risk management.
5. Trust with community members is built over time though collaboration and community outreach.
6. communications should address both the harm and benefits involved.
realize that people will not always perceive the risks and benefits the same as you
7. Develop an appreciation of how the community values and how they are experiencing the risks.
this is accomplished by having the community participate in the risk assessment and communication
8. try to understand how community members are approaching the decision making process and adjust the risk assessment frame to match their perspective