According to the approaches of "local produce-local sell",
"local produce-domestic sell" and "local produce-international sell",
also with combining product innovation, integrated marketing, OTOP brand image and channel development that can help local products to import and export. In practice, OTOP plan was able to incubate local talents, improve workforce and promote business investment. In brief, Taiwan Government's OTOP integrated marketing strategy that can create an economic synergy with consistency, interactivity and mission oriented.
According to the approaches of "local produce-local sell", "local produce-domestic sell" and "local produce-international sell", also with combining product innovation, integrated marketing, OTOP brand image and channel development that can help local products to import and export. In practice, OTOP plan was able to incubate local talents, improve workforce and promote business investment. In brief, Taiwan Government's OTOP integrated marketing strategy that can create an economic synergy with consistency, interactivity and mission oriented.
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