Tourist destinations in general often espouse different and frequently conflicting meanings (Di Giovine 2009; Singh 2011), necessitating, for site managers, both an understanding of, as well as a sensitivity to, the different communities who stake claims to them. Such sensitivity is perhaps most necessary at sites with heightened ideological value—“hyper-meaningful” places that play a significant and often central role in a group’s cosmology, social identity, or ability to maintain well-being; both pilgrimage sites and heritage sites (local, national, regional, and “universal”) are examples par excellence of this phenomenon.