Service quality management of rural tourism has to have a focus on followingsolution of problems:
1. Involvement of regional traditions and products helps to reveal the regionalpeculiarities, which impact the service content as a new service quality forconsumers.
2. Differentiation of rural tourism services concerning dislocation,specialization and size of rural tourism farmsteads.
3. Development of information system with regarding technology forconsumers to learn about new service quality.
4. Rural tourism farmsteads have to assign a strategic role to their IT function,and to implement more efforts to concentrate to information coordination concerningtheir business with target points to service quality management.