now, three things make a good website. First, access to the website must be fast. The slow access speed of our website meant people were getting bored waiting for pages to load and simply going somewhere else. Second, a good website must be easy to use. Ours was so complicated, customers sometimes didn't know if they were buying or selling! And third, a good website must have excellent search engines. Ours didn't. To give you an example of what I mean, a fault we hadn't noticed in the programming caused 1,500 people yo invest in a company that didn't even exist. Yes, embarrassing. I'm glad I wasn't here to take the blame for that one! Okay, to move on. Greenbaum-Danson is unquestionably one of the world's leading financial services companies. We're the biggest, oldest and most respected firm in the business. But to succeed in online stock trading, to succeed in any area of e-business,you need a first-class website. so, creating a first-class website was our first priority. The next thing was internet advertising,winning back the customer confidence we'd lost. That's a longer job, but we're making progress. The final thing, and this always takes time in e-business, will be to actually make a profit. Well, we can dream!