The increase in the use of Information Technology (IT) in recent decades has contributed to additional
power consumption as well as a potential overuse of scarce resources. Also, IT is quickly surpassing air
transportation in terms of its carbon footprint. For these reasons, increased environmental awareness
has increased interest in Green Information Technology (GIT) among IT practitioners. Therefore, the
aim of this paper is to investigate behavior for the adoption of GIT applying the conceptual model,
referred to as the ‘Theory of Reasoned Action’ (TRA). For this purpose, a survey was conducted among
IT professionals from major public and private sector establishments. Findings indicated that behavioral
intention influences actual behavior positively. IT professionals with positive intentions towards GIT
issues are actually practicing GIT in their work. Results also indicated that external factors such as person
related beliefs, sector of respondents’ establishment, and level of awareness have significant impact on
attitude towards adoption of GIT.