It became clear that in the attempt to glow from a family operation into a larger company, the Kellys had assumed the two needed to be very different. When they started out, the two of them handled all aspect of the business. Ray would hear from a customer that backpackers really needed a certain product. He would pass the idea on to Myrtle and order the materials she needed, and within a few weeks he would offer the product to the delight customer. As the company grew, the Kellys began to worry about their lack of formal business training and hired professionals to run each division and set up appropriate rules and procedures.