Driven by a similar desire to improve individual self worth, Serhalawan introduces the Bali Fresh Women Farmers’ Partnership. Bali Fresh is a partnership between a group of poor women farmers, a supply company and a marketing company to produce, process, pack and distribute high-quality fresh vegetables to the institutional market. In a win– win situation, each of the partners needs something: (1) the women need money to invest, technical knowledge and a reliable market for their produce; (2) the supply company needs a market for its seeds, fertilizers, irrigation equipment and greenhouses; and (3) the marketing company needs a reliable supply of quality fresh produce all year round. The key success factors include; (1) sustainability; (2) honesty and integrity; (3) community development; and (4) a revolving fund, whereby credit is extended to group members in the expectation that it will be repaid and subsequently reinvested.