As not all databases were searched, it is possible that a few
related published articles could have been missed in the data
collection stage. In addition, this study focused on analyzing website
evaluation techniques, and details of the attributes in different
evaluation frameworks were excluded. It is likely that different
tourism sectors would use different evaluation instruments. For
this reason, it would be worthwhile for future research to analyze
the attributes and dimensions of such instruments for individual
industrial sectors and the tourism industry as a whole. As tourism
website evaluation is a newly emerged area of research, more
nontrivial trial-and-error efforts are needed before generalized
conclusions can be drawn. After all, tourism websites are primarily
built for consumers and industrial practitioners, and users need to
be engaged in the actual evaluation process.