In Oliver (1997), satisfaction is defined as pleasurable fulfilment. That is, the consumer senses that consumption fulfils some need, desire, goal, or so forth and that this fulfilment is pleasurable.Thus. Satisfaction is the consumer's sense that consumption provides outcomes against a standard of pleasure versus displeasure.
Satisfaction can be defined as an affective state arising from a of affective and cognitive evaluation of a specific transaction (Oliver, 1981). This judgement is relative because the evaluation is a comparative process between the subjective experience and an initial reference or standard of comparison. In this paper,