The results in Table 2 shows that the gap is negative for almost all the statements indicating
dissatisfaction of the customers in all the dimensions, which are also statistically significant as
indicated from the t-values in the Table no. 2. Under ‘Tangibility’ dimension, component wise
analysis indicates that the higher level of dissatisfaction was observed in items like Neat
appearance of employees (-1.4255) followed by Physical facilities, Convenient locations with
gap score of (-0.5851), Visually Appealing Materials (-0.5212) and Modern equipment (-0.5).
‘Reliability’ dimension’s expected mean score was 4.2978 and perceived mean was 3.5230 with
a gap of -0.7748. Under this dimension, high level of dissatisfaction was observed under the item
of ‘Sincere Interest in solving problems’ has gap score of -1.1595 followed by Deliver whenever
promised (-1.0957), Error free record (-0.9893), Performing services at certain time (-0.9574)
etc.. Under ‘Responsiveness’ dimension, expected mean score was 4.4095 and perception score
was 3.40691475 and higher level of dissatisfactions was observed in items like Always willing to
help customers (-1.4255), followed by Prompt service (-1.1489), Quick response to customers’
requests (-0.97872) and Performing services at exact time (-0.4574). Moreover,
‘Responsiveness’ dimension accounted for highest negative score (-1.0026) among all
dimensions which speaks of poor response of insurance company s towards customers’ requests