The results showed that each memory
color was not of the same chromaticity as the actual color of the object and tended to shift toward the dominant chromatic attribute of the object (e.g., green grass was memorized as greener, red brick was memorized as redder). Furthermore, the memory colors had more saturation than the original ones in eight out of ten objects. Pe ́rez-Carpinell etal. [5] also found that the colorimetric shifts in memory depend on the colorimetric purity of a given object. The purity of the remembered objects increased for objects with high purity values, but decreased or remained unchanged for objects with moderate or low purities.