Behind Story
So, you already know about the first advantage of LINE - free calling service. But there is another one which gives even more convenience for users - it is available not only on leading mobile platforms (iOS and Android), but also on Mac OS X and Windows desktop operating systems. Now in order to send a message to your friend, you no longer need to take out your mobile phone and type on its tiny keyboard. You can use the desktop LINE to make the conversation fast and more convenient! You type on your computer, your friends and family read the message on their mobile or desktop app. Staying in touch for FREE has never been easier. I am sold!
Now the main question: how LINE app was created?
It may sound somewhat bizarre but it is all about the 2011 Japan Earthquake. You all know how tragic it was. Communication was disrupted, major damage was caused to many buildings, roads and transportation systems. In such situations cell phones still work but service is sketchy. Data works better than voice. This was the impetus to my colleagues at NHN Japan to design an app accessible on smartphones, tablet, and PC, which would work on data network and provide continuous and free instant messaging and calling service.
line_app_logo.pngThe name LINE was originated from the fact that after the incident people had to line up outside of public phones, because in Japan the public phones "are programmed to take priority over networks during and after an earthquake".
Later in June 2011 LINE app was launched.