Home-based businesses are increasingly focusing on online sales with shoppers using mobile phones.
Shopping on mobile phones is fast becoming the next big battleground in Thailand's e-commerce market.
Traditional retail markets are business to customer (B2C) markets in which an onlinestore sells things to customers or business to business (B2B) markets which take care of the needs of other businesses.
MOBILE PHONES TO SHOP
The so-called "millennial" demographic is particularly comfortable using their mobile phone to shop.
Some 50% of all online purchases are done via mobile devices in Thailand.
As of December 2015, Thailand had 39 million mobile internet users. In 2015 Mobilepenetration was 86.9% of the population with smartphone penetration at 50%.