Buyer‟s behavior is affected by different factors that influence the intention to purchase online. This
paper specified three factors Trust, Past Experience, and Social Presence that have strong relationship with the
intention to purchase online. The study found that all these factors have positive correlation with buyers‟
intentions and purchasing behaviors, but “Trust” was the strongest factor that affects the intention to purchase
online.Therefore the study concludes that trust is the main driver that improves online business. A meta-study of
the empirical literature on trust and other two factors in e-commerce systems was conducted, and propose a
qualitative model incorporating the various factors that have been empirically found to influence consumer trust
increase the intention to purchase online.