t’s time for a new corporate mantra for business leaders who want to turn a healthy profit, but also do good: “Dollars and cents first, social responsibility later.”
At least, that’s the gist of it.
The Inter-American Development Bank (IDB) has come up with a new methodology to figure out how business leaders can improve their bottom line while also making a positive social impact. Unlike old social responsibility programs of yore, IDB says this method will truly stick because it focuses, first and foremost, on profitability and revenue generation.