Perhaps the sneakiest form of advertising is called buzz marketing This involves a company hiring people to create excitement about a product. In exchange for free products or money, thee people pretend to talk about the product spontaneously in everyday settings to people they meet in their daily lives. Sometimes professional actors are even hired to pose as a user of the product. If the technique is done correctly, the consumers do not even know that they were the target of buzz marketing Lately, buzz marketing has been spreading to chat rooms, Internet forums, and blogs. Wherever we go, advertisements seem to follow. Unless you're reading this article on a desert island. theres probably an advertisement close by. And there seems to be no limit to the lengths advertisers will go to in order to catch our attention. In the years ahead we can expect advertisers to come up with even more creative, surprising and outlandish forms of advertising in their ongoing efforts grab our attention--and our wallets!