These objectives were largely obliged by consumers' growing mistrust
of traditional agriculture, motivated by successive food scandals.
Thiswas particularly evident in foods of animal origin due to the various
crises that had occurred in Europe (BSE, the use of banned substances in
fattening, abuse of antibiotics, FMD outbreaks, etc.), and which had received
massive attention in the media, causing consumers great concern.
As a result, consumer habits changed, with the consequent
implications for the productive sectors