When we have information that is accurate. We need to bring that information to communicate with employees. Communication is the sharing of information between two or more individuals or groups to reach a common understanding, including that which is electronically based, is a human endeavor and involves individuals and groups. Communication does not take place unless a common understanding is reached. DIANA Department store believes that if there have good communication with employees, it can improve performance. Because good communication is essential for obtaining efficiency, quality, responsiveness to customers, and innovation, it is a necessity for gaining a competitive advantage. Good communication is necessary so that managers can increase efficiency by learning to take advantage of new and more efficient technologies and by training workers to operate the new technologies. Improving quality hinges on effective communication, since managers need to communicate to employees the importance of high quality and the ways of attaining it. Good communication can help increase responsiveness to customers.