approximately 250 self-service check-in kiosks. 25 This project “part of nation- was a wide effort to reduce the amount of time Southwest customers spend in line and to improve the airport experience.”26 By 2004, Southwest was offering online boarding passes via its Web site, allowing passengers to go directly to the departure gates without having to stop at the ticket counter. 27 Customer convenience increased even more in 2005, when Southwest "extended online check-in to 24 hours prior to departure. "28 By 2006, Southwest was ranked number one among airlines in customer satisfaction. 29