consumer product that the customer usually buyers frequently ,immediately,
and with a minimum of comparison and buying effort consumer products can be divided further into staples,impules products,and emergncy products.staples products are those products that consumers buy on a regular basis,such as ketchup,tooth path etc.,impulse products are those products that purchased with little planning or search effort,such as candy bar, and magazine, emergncy product is those when consumer need is urgent, e.g. umbrellad during a rainstorm erc.