Investigating the allegation of profiteering by middlemen in sun-dried fish marketing and prescribing
remedial measures for eradicating it where evidence supports it, was the major pre-occupation of this study.
The raison detre of this was to protect low-income consumers from exploitation and enhance their welfare.
This was done by examining and analyzing marketing margins and corresponding marketing functions to
expose market intermediaries receiving unjustifiable margins and excessive profits.