Although previous research has established the usefulness and market value relevance of goodwill accounting information such as advertising and R&D expenditures (e.g., Chauvin and Hirschey, 1994; Hirschey and Richardson,2002), internally generated intangible capital (or goodwill) has been hard to measure, report and therefore more difficult to manage internally at the firm level and to value externally at the market level. This situation has been exacerbated by the incompleteness, scarcity or unavailability, and non-uniformity of human capital related disclosures (such as employee training and other expenditures) in the North-American corporate and regulatory contexts