The 5 Building Blocks of a Media Relations Strategy
So, you think you know media relations. You’ve handled the tough questions, established some good relationships with key journalists and you know most of the how-tos.
• But what lies beyond these tactics?
•It’s the strategy. Increasingly we, as communicators, are being asked to demonstrate value and prove our worth. Having sound strategies in place is one of the sure-fire ways to do just that.