The recruiting function came out on top with 3.5 times the profit growth and 2.0 times the profit margin, totaling a 5.5 performance improvement. However, using those numbers alone would result in an underreporting of the impact of recruiting. That is because the fourth-most impactful item on the list is employer branding. It should not be counted separately, because branding is an integral part of recruiting. If you were to combine the two functions, you could then add the 2.4x profit growth and the 1.8x profit margin numbers from employer branding to the numbers under recruiting and as a result, recruiting would get a total overall improvement score of almost 10 times the performance of a low capability recruiting function.