The self-design strategy is applicable to existing organizations needing to transform themselves, as well as new organizations just starting out. It is also applicable to changing the total organization or subunits. The way self-design is managed and unfolds can also differ. cases, it follows the existing organization structure, starting with the senior executive team and cascading downward across organizational levels. In other cases, the process is managed by special design teams that are sanctioned to set broad parameters for valuing and designing for the rest of the organization. The outputs of these teams then are implemented across departments and work units, with considerable local refinement and modification.