Comments about the shade of a person's skin have been commonplace in a country with an abundance of skin-whitening products, although many younger Thais now refuse to accept the stereotypes associated with skin colour.
'Heartfelt apology'
"In my world there is tough competition. If I don't take care of myself, everything I have built, the whiteness I have invested in, could be gone," Cris Horwang warns in the video advert.
At that point her skin turns almost black, and a young, and very white, rival appears by her side. She looks down in dismay at her dark complexion and muses "if I was white, I would win".