2. Research method
2.1. Sample and data collection procedure
Data for this study were collected from sales representatives working in the pharmaceutical companies in Izmir
by means of a structured questionnaire. In order to select the sample, convenience sampling method was used. A
total of 1500 sales representatives who were members of consultation platform for sales representatives in Izmir
constituted the population of this research. The questionnaire was mailed to these members who were readily
available and agreed to participate in the study.180 usable responses were returned yielding a response rate of 12
percent. A total of 180 respondents, 140 of whom were males and 40 of whom were females with most respondents
(63.9%) aged between 25 and 34. Others were in the age groups of between 35-44 (33.3%) and between 45-54
(2.8%). 11.1% of the participants have an associate degree, 75.6% of them have a bachelor degree, 9.4% of them
have a graduate degree and 3.9% of them were high school graduates. The mean per capita income was 2.000-3.000
TL. Among the respondents, 64.4% of them were married and 35.6% were single.