Core Competencies
Core Competencies capture the collective learning in an organization. They can be used to:
• Design competitive positions and strategies that capitalize on corporate strengths
• Unify the company across business units and functional units, and improve the transfer of knowledge and skills among them
• Help employees understand management’s priorities
• Integrate the use of technology in carrying out business processes
• Decide where to allocate resources
• Make Outsourcing, divestment and partnering decisions
• Widen the domain in which the company innovates, and spawn new products and services
• Invent new markets and quickly enter emerging markets
• Enhance image and build customer loyalty