This research has an objective to explore the relationship between consumers attitude toward marketing mix of Moo Ka Ta Bar-B-Q restaurant in penmeter areas, their lifestyle and their consumption behavior. The questionnaire was used as a tool for collecting data from 400 consumers who have visited Moo Ka Ta Bar-B-Q restaurant. Several statistics techniques were used to analyze the data; including frequency, percentage, average, standard deviation, t-test, Anova and Person's product moment correlation analysis