The Changing Family
Traditional household is no longer the dominant pattern in some countries.
Marketers must increasingly consider the special needs of nontraditional households, because they are now growing more rapidly than traditional households.
Geographic Shifts in Population
Marketers should take advantage to the growth in immigrant populations.
A Better-Educated and More White-Collar, More Professional Population
The world population is becoming better educated.
Increasing Diversity
Countries vary in their ethnic and racial makeup.