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Among the most frequent ideas on My Starbucks Idea, the consumer-response blog the company started last month, are a punch card for earning free beverages, free birthday coffee, an extra shot when you buy a Venti and free Wi-Fi. The most popular idea on the site is for Starbucks to promote conversation at its coffeehouses. Not everyone is a winner at My Starbucks Idea, though. Some notions are nixed, such as forming a separate line for regular joes who just want a cup of coffee, for instance.