Now a pretty seasoned runway designer, Bumsuk Choi of General Idea started out on the streets – literally. At age 19, he began selling his self-designed clothes at Korea’s Dongdaemun Market, Seoul’s most thriving retail and wholesale hub with pseudo-shops and street stalls, also home to many fast-copied designer knockoffs. Then he went on to study fashion design in Tokyo and eventually debuted General Idea at New York Fashion Week in Fall/Winter 2009. Now, his clothes are sold globally, selling out at stores like Atrium New York within on week.
Where to get them: General Idea webstore, Odin New York, Matches London